SEC BY SEC_FLASHING ADs

By Athira Elssa Johnson -

Throughout this sem a bunch of models ,theories like that of Innovation Adoption model by Everett M Rogers,Information Processing model by William Mcquire, FCB model by Richard Vaugh, Lavidege and Steiner's hierarchy of effects model ,Hi and Low involvement,AIDA model,response hierarchy etc..have been thorough discussions on the Cognitive ,Affective and Conative approach of consumers towards the ads .

 The advertisement culture that reveals the  informative,persuasive,reminding and different types revolving in the areas according to region,targeted audience,company demand,responses and media have in a way proven that minute by minute second by second the mannerisms and styles of the models and trends change.

 Different appeals have been coined by times stating the fact that its a continuing process;The liking and preference. Its a changing process;attitude and priorities.
" I believe in the power of lived experiences and documenting stories . I try to survive amidst the stigma, hate and act against any means / system of oppression. Considers intersectionality as to be the most important in politics and elsewhere. Trying to learn, relearn and unlearn as a journalist. My beat is health and I pursue it with understanding of communities "

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